Lunia also has a gentle learning curve, which is designed in Korea 's hyper-competitive market to allow even experienced MMORPG players to quickly test out all of the critical features of a game. This same feature allows Lunia in North America to appeal to millions of first-time MMORPG players and also attracts male and female gamers of all ages.

Lunia is a family-friendly game, which is important as the lack of easy online payment methods for unbanked gamers in North America means that parents get involved paying for the game quite often.

Why did CDC choose to go West with Buy Lunia as opposed to another title in the CDC family? What traits did you think made it a good place to start?

RW: Lunia's developer Allm was running the North America Lunia open beta prior to CDC Games' involvement. Th is made the game attractive on several levels. It had an established user base with thousands of fans, a large portion of the content was already translated to English, its manga appeal is the right product at the right time, and Allm has a strong desire to be successful in North America. It was an easy decision to make.